Certified Public Library Administrator Program

Application

Fees

Certification Process

Competencies/ Standards

COURSES OFFERED

For CPLA Candidates

For Course Providers

Re-Certification

Appeals

Certification Review Committee

History

Sponsors

Marketing

Instructor: Wayne Piper

Sponsoring Institution:  Public Library Association

Course Fee: $250 for PLA members and partners
                   $300 for ALA members
                   $400 for non-members

Fee will include all training materials, breaks, and lunch on both days of the workshop.

Course Location:    Southern Adirondack Library System, Saratoga Spring, NY and Kansas City Metropolitan Library and Information Network, Kansas City, MO. If you would like to partner with PLA to present this program in your state, email Sandra Nelson for more information (sandra-nelson@comcast.net).

Course Schedule:  September 9-10, 2008 (NY) and Fall 2008 (MO). This is a two-day workshop that will be presented in various sites around the country.  The training program schedule for the two days will be:

1. Day 1:  10 am – 12 pm; 1 pm – 5 pm
2. Day 2:  8:30 am – 12 pm; 1 pm – 4:30 pm

In addition, all CPLA candidates will complete two projects.

Course Structure/Delivery:

This two-day program will provide working librarians with the skills and knowledge they need to effectively market the library’s programs and services.  The program is interactive and it includes a variety of group exercises based on a case study about a medium-sized county library with multiple branches.  Using the same case study throughout the training will give participants an opportunity to apply what they are learning in a practical way in the “real” library – and to see the effects of the decisions they make throughout the two-day program. 

At the end of the training program, participants will be able to identify the five standard components of marketing and apply those components effectively as they analyze community data and community needs, link them to the library’s strategic planning priorities, select library products and services that meet community and customer needs, define the strengths, weaknesses, opportunities, and threats the library faces when marketing its services, understand the components of a marketing plan, draft an outline of a marketing plan, evaluate the impact of marketing materials and methods, and develop a strategy to measure the success of the library’s marketing efforts.

Enrollment Process: Registration information is available through the PLA Web site.

Technology Requirements: Internet access

Why become an ALA-APA CPLA Provider?

It is an opportunity to participate in a national certification program in a library specialty.

If you are already offering a course the meets the standard, approval provides you with an additional audience for your courses.

If you are already offering a course that meets the standard, you may receive approval for two previous years of offering the course, meaning your students will qualify for completion of one standard even before they apply to become a CPLA candidate.

Co-Sponsors