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MARKETING - elective
Given the following resources are available to the candidate:
- Strategic plan and budget.
- Board of Directors deliberations about their vision and mission of the library.
- New or current product or service to be marketed.
The candidate is expected to:
- Analyze the library needs of the community (see Diverse Populations).
- Identify library products and services to meet those needs.
The candidate may:
- Oversee the development of a marketing plan.
The criteria to judge the adequacy of the performances are:
- Needs are identified.
- Products and services that meet the needs are identified.
- Marketing activities are effective.
Learning Objectives:
- Describe methods of community study, marketing and measurement.
- Write strategic directions with measures of success of measurable objectives based on customer needs.
- Describe the planning/marketing process OR write a marketing plan for their library or specific function area OR engage in a planning process for their library (requires follow-up).
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WHY? Gloria C-D is working with a committee that is "plugging the weaknesses in library school training, e.g. budgeting. I am also interested in what APA is doing, because I believe that public librarian training should be standardized in some way, and certification would no doubt do it." |
